Allstate Mayhem Out-of-Home
When we say Mayhem is everywhere, we mean everywhere, especially in places where you’re driving. Out-of-home was a critical part of the Mayhem campaign, but due to contractual obligations, we couldn’t use Mayhem’s face. So we had to find other ways to bring our message to life.
Along one of the busiest stretches of highway in Chicago, we put up a board that replicated the side of a building. For two weeks, daily commuters saw a simple reminder that Mayhem is everywhere and to get Allstate to protect themselves. Then one night, Mayhem struck and the visual reminder of what could happen was impossible to miss.
An OOH installation made it look like Mayhem’s iconic pink SUV had taken out a billboard. The stunt was so successful that it was reported to the local police several times. It also won a best-in-show OBIE award. Question is…which of those things should I be more proud of?
This wraparound billboard was located on the interstate in downtown Chicago, an area known for horrendous traffic and lots of accidents. When you drove by the billboard it actually felt like Mayhem’s eyes were following you.
Localized OOH made sure the Mayhem resonated with the people who saw it.
Wrigley Field may be The Friendly Confines,
but it’s not so friendly to cars.
This eerie wallscape ran in downtown San Francisco and was the first to feature Mayhem’s image. 
Wacker Drive. A major street with a major identity crisis.
Any true Chicagoan would agree.Not OOH, but this bloody cool poster was created after the Chicago Blackhawks won the Stanley Cup. We had less than a week to concept and print this piece to be handed out at the victory parade. Another victory? It won a national Gold ADDY Award.
