Allstate Mayhem TV

Mayhem is one of the most iconic campaigns of the past few decades. I was lucky enough to be in the room where it happened.

Allstate's competitors had saturated the market with the message that cheap, fast and easy insurance was good enough. Mayhem was conceived to show that cut-rate insurance is no match for the all the big, bad (possibly besuited) things out there in the world. That unless you’re in good hands, you’re in for a rude awakening.