Delta Faucet TV

When your brand purpose states “Innovating the way people experience water”, you have permission to get innovative with your thinking. Like when we showcased the reliable precision of Delta’s touch-activated Touch2O faucets by partnering with Grammy Award-winning percussionist and Wilco drummer, Glenn Kotche, to bring a Four Tops' classic to life using only faucets and household items. 

Ever seen a drum kit built out of faucets, colanders, pots and pans? Watch this behind-the-scenes and you can say you have.

“HappiMess”
Typical faucet and showerhead advertising loves to showcase the "clean" in cleaning up. People swanning about in Architectural Digest-inspired homes washing plates with nothing on them and rinsing skin that's already glowing. For Delta's HappiMess campaign, we turned the tables on that convention, making the case that mess is actually a good thing. It's what shows you got out there in the world. It's also mess that gives Delta something to clean up. 

“See/Do”
For the "See/Do" campaign, we showcased the duality of Delta's products. That yes, they would look fantastic in your kitchen or bathroom, but would also do the hard work you need them to. For this campaign, we wove their long-standing tagline into a walkup line that held all the work together: "When you see beautiful design do beautiful work, you see what Delta can do." Music had always been an integral part of the brand. Here, we created a custom track to really bring that duality of beauty and practicality to life. 

We had a lot of fun with a well-known track to introduce a showerhead that did twice the work of your typical (sad) solo showerhead.

When there were new styles and finishes, this campaign allowed us to lean into the beauty side of things and show that no matter the design of your kitchen, Delta has a faucet that will be the perfect touch.